Curriculum

Digital Media Curriculum Overview

Welcome to our Digital Marketing  Curriculum, designed to equip students with the essential skills and knowledge needed to thrive in the dynamic world of digital marketing. Throughout this course, students will delve into various aspects of internet marketing, learning about tools, strategies, and techniques to effectively promote products and services online.

Term 1: Introduction to Internet Marketing

• Overview of internet marketing principles and strategies.
• Introduction to tools used in internet marketing.
• Understanding web design usability and its impact on marketing.
• Exploring the business aspects of web design.
• Research and analysis of competitors in the online marketplace.

Term 2: Search Engine Marketing and Advertising

• Installation and overview of monitoring and reporting tools.
• Utilizing banner advertisements for online promotion.
• Introduction to Search Engine Marketing (SEM) and Google AdWords.
• Designing and launching a live Google AdWords campaign.
• Understanding Search Engine Optimization (SEO) techniques for improved visibility.

Term 3: Social Media Marketing and Email Campaigns

• Techniques for advertising on Facebook and LinkedIn.
• Harnessing the benefits of Facebook advertisements.
• Customizing Facebook pages and WordPress websites.
• Introduction to email marketing and its effectiveness.
• Exploring affiliate networks and strategies for affiliate marketing.

Term 4: Content Marketing and Advertising Strategies

• Leveraging YouTube for marketing and advertising purposes.
• Understanding the benefits of advertising on YouTube.
• Introduction to blogging and creating buzz-worthy content.
• Approaching bloggers for product promotion collaborations.
• Internet product advertisement and placement strategies.
• Developing precise internet marketing plans.
• Case studies on successful digital media and social network advertising.
• End-of-term review, assessments, and evaluation.

Join us as we explore the dynamic landscape of internet marketing, empowering students to navigate the digital realm with confidence and proficiency.